The area of research and development is the first pulsing heart of our reality: without the knowledge and continuous updating of the materials and the productive methods none of our projects and products could take shape. It’s what we define as our ‘know-how’: understanding which material to choose, understanding which features has which material, understanding the defects and potential. Understanding finally how to form it, which tools to use and which technology to resort to. Our competence in the sector of horse-riding allows us to transform a simple material into a product of high performing design.
INNOVATING TO EVOLVE
Creativity
The essential characteristics for the elaboration of a new idea of a product.
Industrial research
The study of the possible applications, the research of materials and the most performing productive processes.
Preliminary research
To verify the advantages that a client could benefit from the development of an idea and how this could satisfy his present and future requirements.
Industrial development
To render in design and technology all of the aspects emersed during the phase of analysis and research.
In a market in rapid transformation, the capacity of innovation is destined to always be more important. The technical evolution contributes to the continuous improving of the product and to the fine-tuning of the industrial processes, giving form to ideas and solutions. The division r&s dedicates to the study of new solutions and components for the development of always more performing products. This is where innovation began capable of answering the needs of the market and anticipate the technical standards. A strong united commitment and continuous experimentation, aimed at improving the range both functional and aesthetic, which make us the ideal partner for the development of original products for well-being, the safety and the improvement of athletic performance of the horse and rider.
“Discovering consists in seeing what all others have seen and thinking what noone else has thought.”
ALBERT SZENT-GYORGYI
We manage and organise the activities of r&s with the object of satisfying the three fundamental requirements: quality, time and cost. For a planning of functional project we have developed a method of work organised into 3 preliminary phases closely tied to eachother.
- The production of the idea and of the concept of the product. When we speak of “the idea of a product” we are refering to the essential characteristics that the product should have, implementing the advantages that the product itself will bring to the performance of the horse/rider. In the initial phase with the term “concept of product”, we do not mean a new technological approach, more however a new way to satisfy the needs of the clients, or the possibility of satisfying new.
- The base or preliminary research. The analysis of the benefits of the horse and rider can lead to the development of the concept of the product. Which needs can satisfy? Which problems to resolve? Which competitive advantages does it offer? Which benefits are aimed at the well-being of the horse and rider? How can we improve the athletic performance?
- Industrial research. Only once our ideas are validated do we begin the procedure of industrial research, applying ourselves in the study and the analysis of the best materials and best productive procedures for the creation of the product and to finally optimise the productive procedures to obtain the 3 fundamental requirements: quality, time and cost.
THE MATERIAL TECHNOLOGY
The research and the study of the structure and the characteristics of the material, to determine the conformity depending on the specific standard of reference for the development of the product. The assessment of the interaction of the materials with the environment, health, economy and industry to offer indications on their uses.
PRODUCTION TECHNOLOGIY AND PROCESS OPTIMIZATION
The research and the fine-tuning of techniques of original production to optimize the productive procedures and make them coincide with the business ones.
An approach able to combine the world of traditional production with the most advanced technology, without ever forgetting the people who represent the main actors of the process.
STRATEGIC PARTNERSHIP FOR THE RESEARCH AND THE INNOVATION
A constant inter-connection between the best centres of research, universities, vets and stables are the foundations for the fine-tuning of original products capable of answering and overcoming the standard techniques of the market.